We listen to your customers' needs and create a dialogue with them on a personal level through our philosophy of Insight, Imagination and Impact.
INSIGHT - We use data to help you gain a precise understanding of your customers, industry, competitors, and the unique relationship between them and your company. Because the customer, not the product, is the hero.
IMAGINATION - Only a precise application of creative talent can make a message relevant and memorable in today's cluttered media environment. By applying our creativity in a scientific manner, we bring practicality and a fresh perspective to your brand communications.
IMPACT - Whatever the scope or nature of the project, from a single direct mail piece to an integrated global campaign, any piece of communication we create must have a measurable result. One that can be quantified in terms of number of responses (through each medium), customer experiences and ultimately, bottom-line profitability. We measure the impact of communication we create using proprietary and non-proprietary tools like Sensitivity Analysis, Recency Frequency Monetary (RFM), Lifetime Value (LTV) indicator and the 9-Cell Matrix.