Wunderman is the original architect of response-driven marketing and we stand as the first name in advertising that delivers measurable results.
With 50+ years of innovation, creativity, and insight, the Wunderman network spans 120+ offices in 50+ countries across 15+ companies with specialties in analytics, optimization, promotions, direct and digital marketing.
Our constantly evolving network is unified by two things: a relentless focus on the customer and an equally rigorous pursuit of creating advertising that sells—using Any and all communications channels to create impactful conversations between our clients and their customers.
In 2009, Advertising Age named us to its “The Ones to Watch” list and Forrester cited Wunderman and subsidiaries Blast Radius, Designkitchen and ZAAZ as leaders in reports on interactive, analytics and social marketing.
Wunderman started operations in India in 1998 as a 100% subsidiary of Rediffusion - DYR and has been a leading player in India for the last 18 years.
What makes us distinctive?
To us, digital is direct. So our digital network was built differently - by acquiring powerful digital and data shops and encouraging them to keep their entrepreneurial spirit while tapping the vast resources of our global agency.
Where we can add value
We exist today because a talented copywriter from the Bronx, Lester Wunderman, had a different vision of the advertising business - one predicated on creating advertising that sells.
We add value by constantly gleaning customer insights from customer data. Today, with our infrastructure, scale and global reach we deliver the most sophisticated campaigns and programs anywhere in the world - and do so with speed and efficiency that our large global clients demand.
We are comfortable working with any and all agencies. In short, the Wunderman network adds value to marketers looking to leverage a network of holistic agency capabilities grounded in one-to-one communications.
Lester Wunderman’s views on communication in our times:
“I believe that we will identify and relate to this new era as the Age of the Customer. If the objective of previous and present generations was to create new customers, ours will increasingly be to manage and maximize their lifetime value. The four R’s of our time will be Relevance, Relationship, Repurchase and Retention."