In 1997, Wunderman made its Indian debut as Wunderman Cato Johnson (WCJ) in Chennai. Our first accounts were the Ford Motor Company and Citibank. Subsequently, WCJ expanded operations to represent IBM in Bengaluru. A big start indeed for the Indian arm of a multinational giant - 3 key Client Accounts in the country.
In those early years, clients did not have complete faith in DM strategies as a tried and tested communications science. Despite that, the core team persevered relentlessly, speaking the language of metrics and demonstrating the Return on Investment (ROI) that DM could generate.
Over the next few years, WCJ spread its wings and added offices in Mumbai and Delhi respectively. In 2003 WCJ was rechristened Wunderman India, in keeping with a global name change. With more skilled Direct Marketing professionals coming into the fold, the company quickly added a number of coveted clients to their roster.
On April 15, 2010 Wunderman India was re-christened as Rediffusion-Wunderman. With the change in the way the customer engages today and the adoption of technology in his life, the company is now restructured to play a leading role in Digital, Data and Direct solutions for its clients. Rediffusion-Wunderman Mumbai serves as its data hub, while the digital and planning practices are centralized in Delhi with resources at local levels.
The new brand name is also in sync with our 1Rediffusion manifesto, where we have brought together all our group offerings. This will help bring Wunderman closer to the Rediffusion Group from an external perspective as well. As part of the Wunderman network we stand as the first name in advertising that delivers measurable results. We stand unified with a relentless focus on the customer and an equally rigorous pursuit of creating advertising that sells - using Any and all the communication channels to create impactful conversations between our clients and their customers.