At Rediffusion-Wunderman, we use strategic Database Marketing to help clients develop customer-focused marketing intelligence and assist you in managing and communicating precisely to your databases. By combining consumer and business data with analytical services, data processing and Customer Relationship Management (CRM), we have the capability to drive and enable marketing strategies.

Data-related activities include:
• Data sourcing through business reply sources, cold sources and existing databases
• Data validation
• Data de-duplication
• Database analysis
• Data mining
• Tracking
• Cross-sell/Up-sell
• Customer profiling
• Data entry
• Mail-outs, including label generation, mail merge and fulfilment

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