This proprietary tool has been designed to develop a consistent template for documenting and sharing the understanding gained on individual relationship marketing programs. This convenient one-page format captures the elements of ‘Insight, Imagination and Impact’ associated with every Rediffusion-Wunderman Direct Mail campaign, allowing us to achieve the following:

• Continually refine current programs
• Propose and develop new programs
• Share best practices globally

9 Cell Matrix

A member of WPP Group. Copyright © Wunderman India Pvt. Ltd. 2016. All Rights Reserved.